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01-000 Business Mastery Class → 01-003 Module 3 - The Fundamentals of Marketing

BMC3.1 Ver 2.0 Introduction and Cloning Your Best Customer (01-003-1)


Description
Wednesday 01/20/21 1:00PM EST

1) Course WB30 Strategic Marketing Basic Part 1 (01-30-10) – Introduction to Marketing Development – Video and Workbook

2) Course WB30 Strategic Marketing Basic Part 1 (01-30-10) – Cloning Your Best Customers – Video and Workbook and Worksheet in back of Workbook

3) Watch YouTube video The Pumpkin Plan - https://www.youtube.com/watch?v=Xk2PYZwLEc4 (about 48 minutes)

4) Discuss optional book – The Pumpkin Plan – Mike Michalowicz

Recommended for Module 3:
• Essentialism by Greg McKeown (paperback, kindle, and Audible)
• The 22 Immutable Laws of Marketing – Al Ries & Jack Trout (paperback, kindle, and Audible)
• The Pumpkin Plan – Mike Michalowicz (paperback, kindle, and Audible)
• Pre-Suasion: A Revolutionary Way to Influence and Persuade – Robert Cialdini (paperback, kindle, and Audible)
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes (paperback, kindle, and Audible)
• If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition – Grant Cardone (paperback, kindle, and Audible)
Content
  • BMC3.1 Introduction and Cloning Your Best Customer Ver 2.0 1/20/21.mp4
Completion rules
  • All units must be completed
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